The Bitter Truth
Cocktail bitters were originally the ingredient that distinguished cocktails from other categories of beverages, and for decades they were an essential component of good cocktail creations.
But with the prohibition changing the drinking habits of people, bitters were almost forgotten on the bar scene with only a few brands surviving.
The founding of The Bitter Truth
The popularity of cocktail bitters has gone through a resurgence over the years, and they can now be found in most bars. However, it looked a lot different back in 2006 when The Bitter Truth was founded. Established bartenders Stephan Berg and Alexander Hauck got the idea of producing and distributing cocktails bitters since they were almost impossible to find in any markets.
Both of them had already gained a considerable amount of experience in producing handmade cocktail bitters for the bars they were working at. Also, Stephan owned a large collection of current and historical bitters, some of which hadn’t been produced for decades. Thus, he knew how the most well-known bitters of the world tasted and was considered a specialist in this area.
Their criteria for the choice of flavors was mainly provided by old cocktail recipes that could no longer be mixed true to the original because one crucial ingredient had been missing – the correct bitters.